Work

Emmet Howle Campaign Website

Campaign Website for Citadel Alumni Association Vice President

Project Overview

Client

Technology/Platform

WordPress

Services provided

UI/UX Design
Website Development (WordPress)
Custom Integrations (CMS, Forms, Dynamic Photo Gallery and Endorsements Table)

Screenshots

Background

Emmet Howle, a distinguished Citadel alumnus and leader, needed a digital platform to support his candidacy for Vice President of the Citadel Alumni Association (CAA). The goal was to create a professional, trustworthy, and engaging website that would communicate Emmet’s values, experience, and vision, while mobilizing alumni support and facilitating campaign engagement.

Objectives

Present Emmet’s biography, credentials, and campaign platform in a clear, compelling way.

Highlight endorsements from a broad spectrum of Citadel alumni.

Encourage alumni to vote and get involved in the CAA.

Provide easy access to campaign updates, contact forms, and calls to action.

Our Approach

UI/UX Design

Our in-house design team crafted a clean, collegiate-inspired interface, balancing tradition with modern usability. The site’s structure makes it easy for visitors to learn about Emmet, explore his core missions, and read personal endorsements. Visual hierarchy and intuitive navigation ensure key information is always accessible.

Design System

Typography

Buttons

WordPress Development

We built the site on WordPress for its flexibility and ease of content management, enabling the campaign team to update information, add endorsements, and manage calls to action without technical barriers.

Key Features

Biography & Platform

Dedicated sections for Emmet’s background, core missions, and a personal letter to alumni.

Endorsements

A dynamic, scrollable list showcasing support from alumni across decades, reinforcing credibility and trust.

Calls to Action

Prominent “Vote for Emmet” and “Join the CAA” buttons throughout the site to drive engagement.

Contact Form

Simple, accessible form for alumni to reach out directly.

Responsive Design

Optimized for all devices, ensuring accessibility for the entire alumni community.

Media & Photo Gallery

Curated gallery with captions and lightbox for high-impact visuals.

"Having everything on a single, well-structured page made a real differenc, voters could instantly find my background, endorsements, and how to vote without hunting through menus. The team delivered a professional, easy-to-use site that noticeably improved engagement."

Emmet Howle

Candidate for Vice President, CAA

Challenges

Content Density & Information Access

Problem

The website needed to resonate with a broad demographic, from recent graduates to long-standing alumni, each with varying expectations and levels of tech comfort.

Solution

We crafted the site's tone and visuals to be respectful and inclusive, showcasing endorsements from multiple generations of alumni. The clean, traditional design balanced modern UX principles with The Citadel's collegiate heritage, ensuring broad appeal.

Impact

Stronger trust signals and broader engagement across the diverse alumni community.

Diverse Alumni Audience Engagement

Problem

The website needed to resonate with a broad demographic, from recent graduates to long-standing alumni, each with varying expectations and levels of tech comfort.

Solution

Impact

Stronger trust signals and broader engagement across the diverse alumni community.

Performance & UX

Problem

The goal was to create a highly engaging and modern user experience from the ground up, incorporating smooth animations and dynamic content without compromising website speed or accessibility.

Solution

Impact

Stronger trust signals and broader engagement across the diverse alumni community.

Conclusion

The Emmet Howle campaign website stands as a testament to the power of thoughtful design and strategic development in supporting leadership and community engagement. By combining in-house UI/UX expertise with robust WordPress development, we delivered a platform that not only met but exceeded the client’s goals.

"The streamlined site made it simple for alumni to find information and take action. Beyond this campaign, the team consistently delivers thoughtful, user-first websites and manages projects with clear communication and reliability."

Tony Shannon

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